Today I
have discovered “Winning the Zero Moment of Truth” thanks to twitter
It´s about how the purchase process of the consumers has changed with the
new technology and how the Marketing strategy’s should adapt to this new
reality.
I haven’t started reading it, but there are two things that I love about it already:
1.- Wrote by
2.- Is free and I can read it in my iPhone
If you want to know more details about the book, check the lick below.
1 comentarios:
I really like the idea of getting a video at the beginning of each chapter, but the graph are too small for the iPhone, therefore I would remove them or put them in the appendix
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