Katia De Miguel

1:34

Google Academies

Publicado por Katia De Miguel | Etiquetas: Marketing Digital

Ahora tenemos las Google academies para sacarnos el certificado de Google Adwords, es gratuito y se realizan a lo largo de toda España. Si queréis apuntaros estar atentos a las fechas porque se agotan enseguida las plazas.

Fuente: Google Academies

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1:34

SEO 2013 & Beyond – Search Optimization will never be the same again!

Publicado por Katia De Miguel | Etiquetas: Books

It has been a long time since I have wrote anything in the blog, Sorry for that.

Today I would like to talk about a SEO book that I´m reading right now

SEO 2013 & Beyond – Search Optimization will never be the same again!

I bought the hard copy, because I’m a bit old fashion and I like underlining the book and put paper and notes all over it, but if you are a more technical person, then I suggest you to buy the amazon ebook, it’s cheaper and might have new charters related to the changed in 2014 than aren’t in this book.

http://www.amazon.com/SEO-2014-Beyond-optimization-Webmaster-ebook/dp/B0099RKXE8

If you are an SEO expert I might say that this book isn’t for you, as you might not fine anything really new, unless you want to refresh your knowledge about the subject. But if you have low or medium knowledge about SEO, I recommend this book base on the points below:

- Really easy to follow. Explains things clear and goes straight to the point.

- Actual ( If you have the ebook will be more updated ). Explains actual SEO patterns that you have to take into account, based on the recent changes that Google has made in the last years.

- Not too heavy (If you have the ebook, you won’t have this problem ). I like reading the books in the public transport and sometimes I got heavy books that are hard to carry around, so even if it’s not a big advantage, I really appreciated a non-heavy book that I can carry around easily.

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12:13

Responsive Web Design

Publicado por Katia De Miguel |

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2013 is going to be the year of the Responsive web design, due to all the new screen resolutions that we can fin in the market. These days you can find thousand of different screen sizes and our website has adapt to all them.

If you know a bit of html, creating a Responsive web design won´t be to complicated at all, below I will leave some sources to help you with the process.

1.- Responsive Web Design Book

An easy to read book, to star getting into the whole idea, if you an expert on this field, you might find it a bit basic.

http://www.abookapart.com/products/responsive-web-design

2.- CSS Grid

Is website where you can get a code of a responsive website and adapted to your needs, its ideal for start playing around with the concept.

http://cssgrid.net/

3.- This Is Responsive

Website where you can find a list of sources patters and so on to improve you code.

http://bradfrost.github.com/this-is-responsive/

Other sources:

http://mashable.com/2012/12/11/responsive-web-design/

Date:18/02/2013

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9:05

Learning how to make a Remarketing campaign.

Publicado por Unknown | Etiquetas: Marketing Digital

Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads when they visit other sites on the Google Display Network. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers while they browse other websites. You can even show them a compelling message or offer that will encourage them to return to your site and complete a purchase. Source: Google

You can learn more about how to settled down a Remarketing campaign at the link below

http://support.google.com/adwords/bin/topic.py?hl=en&topic=2677439&path=1713923-1713922-1713909&ctx=leftnav

Or follow the Google´s seminars here,

http://www.google.com/ads/experienced/webinars.html

Date:14/11/2012

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3:04