Katia De Miguel

Marketing, Publicidad, Internet

6:39

QR Codes

Publicado por Katia De Miguel |



More and more companies are using the QR codes in their campaigns these days, but I have realized that a big percent of the consumers don’t know how to use them or don’t have a smartphone.

1.- 3 in 10 Consumers Lack QR Code Understanding
2.- The number of smartphones in Belgium is increasing, but still only 19% of the citizens have one.

Therefore here are my questions:

-          Isn’t too early to start using QR in our campaigns?
-          Shouldn’t at least the campaigns explain how to use the QR codes?

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